About

I started my career in consumer products and brand marketing, working on iconic brands including Perrier, San Pellegrino, and Minwax. When the digital revolution accelerated, I pivoted into the fast-growing space, becoming the Digital Marketing Manager at Sherwin Williams where I developed the first-ever social media strategy for Minwax, grew their YouTube channel to surpass 1 million views, and re-launched their website to meet the needs and expectations of the new generation of DIYers.

My career journey continued as the Senior Director of Marketing Initiatives with The Toy Association, where I launched and scaled The Genius of Play from concept to a national brand platform, a leading voice in the conversation on play and child development, and a top online destination used by millions of families and educators. While in that role, I grew my brand building and integrated marketing expertise, creating award-winning PSAs, a celebrity podcast series, and large-scale national campaigns such as “Play Today” during the COVID-19 pandemic. I also expanded my skillset into communications and public relations, serving as the Association’s spokesperson on the benefits of play, overseeing the work of PR agencies, and establishing partnerships with media, influencers, and leading educational organizations. Through a combination of organic and paid PR tactics, I was able to secure coverage for The Genius of Play in top-tier publications including The New York Times, USA Today, The New York Post, and Parents.

I continued to grow my leadership, team building, and strategic abilities by accepting the Chief Marketing Officer role with the Public Relations Society of America (PRSA) where I oversaw a high-performing in-house team, driving revenue for a multi-product portfolio of events, continued education programs, and membership subscriptions. My team was responsible for branding and design, website user experience and analytics, social media content and community engagement, digital marketing, new member acquisition campaigns, member communications including weekly newsletters, and go-to-market strategy and execution for 8–10 annual conferences and 20+ live and on-demand professional development certificates and workshops.

I am interested in projects that sit at the intersection of brand, digital, and integrated marketing communications. My favorite things about marketing are turning insights and research into brand platforms that drive impact, creating stories that resonate with their intended audiences, and developing the optimal mix of paid, earned, shared, and owned tactics to deliver measurable results and growth.